Before you bet the bank, learn the secrets to getting better returns from your innovation investments. Whether you are an inventor, corporate innovator, investor, or somehow involved in bringing products or ideas to market, inventoritis will be an issue. Learn why you need to avoid or overcome inventoritis, how to identify it, and 12 ways to overcome it to increase your odds achieving a successful innovation outcome. Protect yourself and your investments from ideas that come from unhealthy biases.
"As a tinkerer and inventor my whole life, this book addresses a topic that is near and dear to my heart. At Apple, Steve and I were successful because we followed the path outlined by Peter and Tats in this book and didn't fall prey, at least not too often, to inventoritis. I've learned over time that getting inventions to the marketplace is at least as important as the product itself. It was much harder to get people to accept the concept of a computer into their homes and lives than to design it. Too many inventors fall prey to the 'field of dreams' syndrome. This book will drill home the importance of getting your product to market. It's a must read for any inventor."